Before we dive into the innovative method, let’s diagnose the problem. Most pitches follow a predictable pattern:
moves away from the "supplicant" model of sales and toward a model of social dominance and cognitive efficiency
To keep the Croc Brain engaged, you must create "tension." This is done through intrigue stories—narratives that you start but don’t immediately finish. This creates a cognitive "open loop" that forces the prospect to pay attention until the end. 4. Offering the Prize
Before you show a single slide, you must establish dominance. If the buyer controls the frame, you are just another vendor. If you control the frame, you are a partner. Before we dive into the innovative method, let’s
This is the oldest and most dominant layer. Its primary job is survival. When faced with new information, the "croc brain" asks three questions: Is this a threat? Is this a crisis? Can I safely ignore this? 🐊 Why Your Pitch Gets Treated as "Spam"
Every human interaction is governed by an invisible power dynamic called a frame. When frames collide, the stronger frame absorbs the weaker one. To control the meeting, you must establish frame dominance early.
A frame is the psychological lens through which people view a situation. In every meeting, opposing frames collide, and the dominant frame controls the conversation. If you accept the audience's frame, you lose control of the pitch. If you control the frame, you are a partner
Response: “Of course. What specifically needs to be true for you to feel confident? Let’s answer that now so your thinking time is productive.” Then proceed to install a review meeting on the calendar before they leave.
Transitioning from traditional sales pitches to the innovative STRONG method requires consistent practice and tactical adjustments.
Would you like a shorter version for Twitter/X or a carousel post breakdown? To win the deal
Every pitch encounters a fundamental cognitive barrier. Information flows through the human brain in three distinct evolutionary stages, creating a severe mismatch between the presenter and the audience.
🧠 The core framework:
The most critical concept in the Pitch Anything method is the . A frame is the perspective or set of rules through which you and your audience view the world.
To win the deal, you must write and deliver your pitch specifically to satisfy the gatekeeper: the Crocodile Brain. The STRONG Method: A Step-by-Step Framework
To win, you must break their frame and establish your own using specific counter-frames: