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South Korean pop culture (K-Pop, K-Dramas, and K-Beauty) heavily influences youth lifestyles, aesthetics, and purchasing habits.
TikTok and Instagram are the primary drivers of culture, with 93.5% of adolescents active on social media.
The beauty industry is also growing in Indonesia, with young people interested in skincare, makeup, and haircare products. Popular beauty trends among Indonesian youth include:
eMarketer (2022). Social Media Users in Indonesia. Retrieved from https://www.emarketer.com/chart/social-media-users-indonesia South Korean pop culture (K-Pop, K-Dramas, and K-Beauty)
: Young Indonesians use "healing" as a mechanism to manage pressure from "hustle culture" and high expectations for early success.
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: While indie rock bands like .Feast and Hindia dominate urban playlists, there is also a massive revival of Dangdut Koplo —a traditional folk genre fused with electronic beats. Once considered outdated, it is now celebrated at major youth music festivals like Pestapora and Synchronize Festival. Your (e
The traditional roadside Warung Kopi (coffee stall) has been reinvented by Gen Z into a sophisticated urban staple.
Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. Social media campaigns regularly expose injustice
Growing up in a gig economy and witnessing economic fluctuations, young Indonesians are highly focused on financial independence.
Simultaneously, there is a massive counter-trend: the revitalization of Dangdut Koplo (a upbeat, rhythmic subgenre of traditional folk music). Once dismissed as old-fashioned or lower-class, artists like Denny Caknan and Feel Koplo have repackaged these sounds with electronic beats and indie-pop sensibilities. Today, varsity students pack music festivals to dance and sing along to Javanese melancholic lyrics, turning local folk roots into the ultimate party soundtrack. 4. Conscious Consumption and Social Activism
With a lack of trust in traditional institutions, young Indonesians use the phrase Viral Jalur Langit (the celestial route of going viral) or Netizen Power to force public and legal accountability. Social media campaigns regularly expose injustice, environmental destruction, and corruption, forcing officials to react.
Traditional e-commerce is evolving into social commerce. Live-streaming sales on platforms like TikTok Shop and Shopee Live have transformed the retail experience. Young entrepreneurs use charisma and real-time engagement to sell directly to peers, bypassing corporate retail structures. 2. Fashion: The Intersection of Streetwear and Heritage
: Over 50% of youth use these platforms not just for entertainment, but as business tools for selling products, driving a social commerce sector worth billions.
