Imedi Tv | EASY |

The channel's operations have recently entered a new, more volatile phase:

After the death of Badri Patarkatsishvili in 2008, the channel's ownership and editorial direction changed dramatically. It eventually came under the influence of the ruling "Georgian Dream" party, shifting its political alignment to become a strong pro-government outlet. Over the past decade, Imedi TV has transformed into what many analysts and watchdogs describe as the ruling party’s most powerful propaganda machine.

During the August 2008 Russo-Georgian War, Imedi provided extensive coverage, largely supporting the government’s narrative of Russian aggression. This was consistent with most Georgian media at the time, as national security superseded political divisions. imedi tv

Despite these challenges, the network rebuilt its infrastructure and successfully reclaimed its position as a market leader. Programming and Content Strategy

The day after the sanctions were announced, major changes unfolded within the channel's ownership and management structure. Irakli Rukhadze and several members of Imedi's supervisory board submitted applications to the Public Registry to resign from their positions. The new owners of Imedi were listed as Prime Media Global, the current Director General Maka Lomidze, and her deputies. This new entity is fully owned by Ilia Mikelashvili, a former government official. Reports indicated that Rukhadze had transferred the intermediary company through which he held 100% ownership of Imedi for the nominal sum of 1,000 GEL, despite the channel reportedly having approximately 17 million GEL in debt to the state at the time of the transaction. Imedi TV itself has dismissed the UK's sanctions as holding "no value," stating that the only valuable assessment is the trust of the Georgian people. The channel's operations have recently entered a new,

Founded in 2003, Imedi (which translates to "Hope" in Georgian) was originally created to offer a progressive alternative to the state-run media. Throughout its history, the channel has undergone significant transformations, involving changes in ownership, legal disputes, and dramatic shifts in its editorial line.

The TV Guide with Personalized Recommendations features a clean and intuitive interface, with the following sections: During the August 2008 Russo-Georgian War, Imedi provided

Always remind viewers they can stream content via the official website or app .

Public opinion on the channel is polarized. Historically, a 2006 opinion poll found that 67% of Georgians trusted Imedi the most, far ahead of any competitor. However, more recent allegations of propaganda and sanctions have likely shifted this perception, particularly among pro-Western segments of the electorate. Nevertheless, data from 2025 shows that Imedi TV enjoys a near-monopoly in its home market, with 95.87% of its traffic coming from Georgia. The remaining viewership is scattered globally, with small but growing interest in Germany (1.29%), the United Kingdom (0.95%), and the United States (0.4%).

Within Georgia, Imedi is available on all major cable networks (MagtiCom, Silknet, TV Home) and via free-to-air satellite on (Europe) and Hotbird satellites. The frequency is frequently updated, so checking LyngSat is recommended for travelers.

Imedi TV is a major private television station in Georgia that has recently faced significant international scrutiny and sanctions for its editorial stance. Originally founded by media tycoon Badri Patarkatsishvili, it has transitioned from an opposition-aligned outlet to a staunch supporter of the current Georgian Dream-led government. UK Sanctions and Propaganda Allegations