Makowska’s genius lies in elevating the Erased Self . Where traditional analytics focus only on action, she insists that non-action is the most authentic data point. For example, the fact that a user watches 90% of a video but clicks away before the final 10 seconds is more telling, in Makowska’s model, than the fact they watched it at all. This has profound implications for A/B testing and personalization: algorithms should not only learn what we do, but what we refuse to finish.
Naomi Makowska’s most useful legacy is ethical. She forces designers to ask not "Can we make this faster?" but "Does this speed respect the user’s need to deliberate?" In an age of dark patterns and infinite scroll, Makowska champions the "slow interface"—tools that prioritize reflective choice over reflexive reaction. Her work serves as a necessary counterweight to the efficiency cult of tech, reminding us that the goal of a digital tool is not to erase the user’s labor, but to make that labor feel worth performing. For students of media, psychology, and design, to read Makowska is to understand that every interface is a mirror—and we must insist that it shows us not just our data, but our story.
“I don’t do hauls. I do edits. Before I buy a coat, I ask: Will I wear this in autumn, winter, and spring? If the answer is no, it doesn’t enter my closet.” naomi makowska
Naomi Makowska is a digital creator, model, and lifestyle influencer whose primary platforms include Instagram, TikTok, and YouTube. Unlike many creators who pivot violently from trend to trend, Makowska is known for a cohesive, almost cinematic style that leans heavily into neutral palettes, European architecture, and intimate storytelling.
Unlike laboratory-bound researchers, Makowska pioneered a methodology she calls "Digital Shadowing." She asks participants to screen-record their sessions while speaking aloud their emotional reactions, not just their cognitive tasks. This reveals the gap between functional success (e.g., "I uploaded the photo") and emotional success (e.g., "I hesitated for 6 seconds because I worried about my ex seeing this"). Her findings consistently show that users spend the majority of their digital time managing social risk , not technical errors. Consequently, Makowska argues that error messaging is a moral technology: a "Your password is incorrect" popup is not a system notification, but a public shaming event. Makowska’s genius lies in elevating the Erased Self
Searching for " Naomi Makowska " reveals a professional profile primarily associated with digital management and scholarly societies. Professional Role
: Her rigorous research has been backed by competitive federal and provincial funding bodies, including the Social Sciences and Humanities Research Council (SSHRC) of Canada and the Ontario Graduate Scholarship (OGS). Research Focus: Forbidden Knowledge in Early Modern Modena This has profound implications for A/B testing and
: She completed her Bachelor of Arts (BA) and Master of Arts (MA) in History at the University of Toronto.
is a prominent Canadian historian of early modern Italy whose groundbreaking research redefines our understanding of gender, religion, and the production of forbidden knowledge. A scholar specializing in sixteenth- and seventeenth-century European history, Dr. Makowska’s work focuses on how marginalized women navigated systems of surveillance and absolute religious authority. By unearthing buried inquisitorial trial records, her academic contributions challenge traditional historical narratives and restore agency to women who weaponized the supernatural to survive. Academic Foundation and Research Framework